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There's been a flurry of releases and announcements around agentic shopping lately.

As of today, in early 2026, we still have Exact and Phrase Match in Google Ads.

Google is pushing another best practice for conversion tracking. This time it's the new_customer parameter in your dataLayer.

Two weeks into 2025 I wrote that I was wondering how the year was going to play out.

You've worked months on your new SaaS app.

Tariffs are about to gut ecommerce businesses.

All from people looking for the exact service you offer.

I've lost count on how many I've done over the years.

After doing it one way for so long, it's hard to see how it could change so drastically.

They'll reward you with more visibility in their Shopping results if your products go on sale.

Google continues to roll out updates in 2024.

At DMEXCO, one of Europe’s biggest digital marketing events, Google announced a fresh set of AI-driven tools designed to give advertisers more creative…

As privacy concerns continue to evolve and platform regulations tighten, advertisers are facing increasing pressure to maintain trust while delivering…

And it likely makes sense to wait until you have more budget to allocate to Google ads.

Google is back with more "upgrade" talk.

When Google tells us that the Q4 shopping season continues to start earlier.

Staying on top of all things Marketing can feel like trying to drink from a firehose. New blog posts, articles, and updates pop up faster than you can…

Shortly, all Merchant Center users will be shifted over to the new, Merchant Center Next - the go-to hub for retailers.

Are you using both Google Ads and Salesforce? Then this is a no-brainer!

Hey! It's the first post for this latest version of Unlocked Agency.