This is Where I Talk About Myself...
Heads up, there's a lot of words below. If you're too busy, here's the "TLDR":
I'm Tony, a Google Ads veteran, with over a decade of marketing experience. I'm here for those who aren't ready for a full marketing agency but still need focused, expert-level marketing and ecommerce support.
I go way back to the Quora days, was featured in a few of those early 2010s web round up style posts(on the Veeqo blog way before they were bought by Amazon) when I operated under the 'Preeminent Productions' name, started a Reddit subreddit to help beginners with Google Ads, and here I am on Linkedin if that's your thing.
I've been at multiple marketing agencies over the past ten plus years.
In fact, I help run a paid search team at the agency I'm at now.
Yep, I'm currently full-time at an agency, on a team that I love.
Marketing agencies can be great. At ours, we have teams who each do their own thing very well.
Clearly defined swim lanes.
Paid Social, Email and Programmatic, for example. I would never call myself an expert on those. More a generalist.
But I have co-workers who are experts and fantastic at those things.
A benefit of working at agencies like this is that we all share knowledge with each other. I many not be an email channel expert, for example, but through a "halo effect" of sorts I'm still able to pick up on what's working best.
Another benefit is that you typically have multiple people, from each of these teams, collaborating together to achieve your goals all at once.
But you're going to pay for that.
And you should.
When it's time to do so.
(Think you might be ready for a full team and multiple marketing channels? Let me know, because you might be a good fit for the agency I'm full-time at. I can start an intro.)
After being at marketing agencies for this long I've been able to work with so many different people in a wide array of businesses and brands.
Large and small, different requirements, but all with the same end goal of growing their business through efficient marketing.
At this point, I've helped countless people fix the same problems you're facing with paid search right now.
I know the whole "do something for 10,000 hours to become an expert" thing is sort of ridiculous. But I have put 10,000+ hours into Marketing and Google Ads.
Just saying.
Long before Shopify was as big as it is now, I was helping clients navigate selling online.
Conversion rate optimization, load times, and increasing average order values.
Across platforms like WooCommerce(wordpress), BigCommerce and custom-built stores.
It's pretty much all Shopify these days though.
Still working on those conversion rates and AOVs, but now also planning for AI Agent shoppers.
Doing that by building efficient, accessible custom Shopify themes and apps.
I've had a good pulse on AI over the past few years and have begun working it into some of my processes.
As it progresses, we're finally starting to see real-world, beneficial use-cases for it.
One of the biggest areas of AI opportunity for me personally is filling in coding knowledge gaps.
I've dabbled with coding (mostly Javascript and some Python) for many years but generally just surface level stuff.
Since coding isn't completely foreign to me, I know the right prompts to give to LLMs so that it returns clear, useful responses and code.
So it can fill in those gaps, debugging and checking code, helping to put it all together into fully functional Apps and Tools.
Let's collaborate and figure out where it makes sense to incorporate AI into your own processes.
So Let's Talk
What problems are you facing?
Let's find the right solution