UA

CUSTOM
SHOPIFY
THEMES

Your store looks good. So why isn't it converting?

Stop settling for "pretty but broken" themes. Get a conversion-optimized Shopify store that actually turns browsers into buyers. Built by someone who understands ecommerce psychology, not just code.

Long before Shopify was this big I was helping clients sell online: conversion rate optimization, load times, and raising average order value across WooCommerce, BigCommerce, and custom builds. It's mostly Shopify now — the goals are the same.

Is Your Theme Quietly Killing Your Sales?

You've invested in your products, your brand, your marketing. But your theme might be hurting everything.

Free discovery call

Two Ways to Transform Your Shopify Store

Whether you need a complete rebuild or targeted improvements, every project starts with understanding YOUR business, YOUR customers, and YOUR goals.

Full Custom Shopify Theme

For stores ready to dominate their market with a completely unique, conversion-optimized experience.

  • Strategic discovery session to understand your customers and conversion blockers
  • Custom design system built around YOUR brand (not template constraints)
  • Mobile-first development with YOUR products and user flow in mind
  • Conversion psychology baked into every element—layout, color, copy placement
  • Performance-obsessed: Fast load times = more sales, period
  • Built for YOUR team to manage—update products, content, and sections without a developer
  • Ongoing refinement until you're completely satisfied

Best for: Established stores doing $20K+/month ready to scale, or new brands launching with serious growth plans

Custom Pages & Feature Add-Ons

Targeted improvements without the full rebuild. Fix what's broken, enhance what's working.

  • Custom landing pages designed to convert specific traffic sources
  • High-converting product page redesigns with better UX
  • Cart page optimization to reduce abandonment
  • Custom collection pages that actually help customers find what they want
  • Mobile experience fixes for your highest-traffic pages
  • Speed optimization to improve load times and conversion
  • Custom features that make sense for YOUR store (size charts, bundle builders, etc.)

Best for: Stores with decent traffic but poor conversion, or specific pages/features that need strategic improvement

Start With a Free Discovery Call

Every project is unique. Timeline and investment vary based on scope and complexity. The discovery call helps us both understand if we're a good fit and map out the right approach for your store.

How We Transform Your Shopify Store

Strategic. Collaborative. Results-focused. No cookie-cutter approach.

  1. Free Discovery Meeting

    We dig into your business, customers, current challenges, and goals. This isn't a sales pitch—it's about understanding if we're the right fit and mapping out your specific needs.

  2. Strategic Audit & Planning

    I analyze your current store, competitors, and customer journey. Then create a strategic roadmap focused on removing conversion blockers and amplifying what's working.

  3. Custom Design & Development

    Your theme gets built with conversion psychology baked in. Every color choice, button placement, and layout decision is strategic—not just aesthetic.

  4. Testing & Refinement

    We test on real devices, optimize load times, and refine the experience. Mobile gets as much attention as desktop because that's where your sales are.

  5. Launch & Iteration

    Launch day isn't the finish line. I work with you until you're completely satisfied with the results. Your success is the only metric that matters.

This Isn't Just "Making It Pretty"

Most Shopify designers focus on aesthetics. I focus on revenue.

Real Results From Real Stores

Wild Conversion Rate Increase After New Theme

Sweat Script

custom Shopify theme rebuild

The Challenge: Struggling with low conversion rate, page speed, and cumulative layout shift issues.

The Solution: New theme rebuild focused on mobile experience, simplified checkout flow, value clarity and trust improvements.

The Results: Within weeks of the new theme launch Conversion Rate saw a massive improvement and cumulative layout shift dropped dramatically. Now experiencing more consistent sales instead of random sales here and there.

Say what it is

The product header now answers the first question on arrival: a dry shampoo alternative, fresh hair with no wash. The old one led with a tagline and a pair of empty score widgets.

Before
Old product header: tagline-style headline above trophy and star counters both showing zero
After
New product header: "Fresh Hair Instantly - No Wash Required, Dry Shampoo Alternative" with two short supporting lines

Make buying easy

Price, free shipping, a 4.88-star review count, quantity, and a bundle discount sit together in one buy box. The old page opened on a mood photo and asked visitors to go digging.

Before
Old homepage hero: full-screen product mood photo with a "Tell me more" button
After
New buy box: $24.99 price, free shipping and returns, 4.88 stars from 26 reviews, quantity stepper, and a 3-bottle bundle discount note

Make it scannable

A customer quote leads, and the details fold into an accordion: ingredients, shipping, instructions. It replaced a full page of paragraphs.

Before
Old product description: long serif paragraphs followed by a checklist
After
New product page: customer quote card above an accordion with ingredients, shipping and returns, and instructions

Trust, everywhere

Shipping and returns on a ticker, aerosol-free and paraben-free badges, a before/after demo photo. The reassurance rides along the whole page instead of hiding on a policy link.

After
New trust strip: free ground shipping and risk-free returns ticker, aerosol-free and paraben/sulfate-free badges, and a before/after demo photo

Immediate improvements

  • Sessions+41%
  • Added to cart+44%
  • Reached checkout+38%
  • Completed checkout+80%

Conversion rate+28%

Cumulative layout shift, now 0−60%

Shopify analytics screenshot: conversion rate 2.87%, up 28%. Sessions up 41%, added to cart up 44%, reached checkout up 38%, completed checkout up 80%straight from Shopify analytics →Web vitals screenshot: cumulative layout shift at zero, down 60%layout shift, after launch →

Results vary. Your mileage will depend on traffic quality, offer, pricing, and market conditions. But strategic theme work consistently improves conversion rates.

Common Questions

How long does a custom theme project take?

Honest answer: It varies wildly based on scope and complexity. A full custom theme typically takes 6-12 weeks from discovery to launch. Custom page projects can be 2-4 weeks. Rush timelines are sometimes possible but quality > speed. We'll nail down realistic timelines during the discovery call based on your specific needs.

How do I know if I need a full custom theme vs. custom pages?

Full custom makes sense if: your current theme feels constraining, you're planning serious growth, your brand needs to stand out in a crowded market, or you're frustrated by generic templates. Custom pages work if: your theme foundation is decent but specific pages are underperforming, you need targeted improvements fast, or budget is tight but you still want strategic work. The discovery call will help clarify the right path.

What does "work until you're happy" actually mean?

Exactly what it sounds like. After launch, if something isn't working right, if you want tweaks, if the mobile experience needs adjustment—I'll keep refining until you're genuinely satisfied. I don't mean unlimited scope creep (major new features would be separate), but legitimate refinement and optimization is part of the deal. Your satisfaction is how I measure success.

Do you work with brand new stores or just established ones?

Both. New stores benefit from getting conversion optimization right from day one (cheaper than fixing later). Established stores benefit from removing the conversion blockers they've been living with.

What if I already have a developer or agency?

I can work alongside your existing team for strategic projects, or handle everything end-to-end. Many clients come to me when their current developer is great at technical execution but lacks the ecommerce strategy and conversion optimization expertise. Happy to collaborate or take full ownership. Whatever makes sense for your situation.

Are there any platform limitations I should know about?

Shopify is powerful but has constraints. Checkout customization requires Shopify Plus. Some advanced features need apps or custom code. Email flows happen in Klaviyo/Omnisend, not the theme. I'll be upfront during discovery about what's possible, what requires workarounds, and what needs paid add-ons. No surprises.

What happens during the free discovery meeting?

We'll dig into your current store situation, traffic sources, conversion rates, biggest frustrations, and growth goals. I'll ask about your products, target customer, and what success looks like for you. Then I'll give you my honest assessment: what I'd recommend, why, and rough timeline/investment. ZERO PRESSURE. If we're not a good fit, I'll tell you. If we are, we'll map out next steps.