Calculate Your Target ROAS

This calculator is designed to help marketers and advertisers determine the optimal Target ROAS for their campaigns when aiming for a specific Cost Per Action (CPA).

At its core, this calculator uses the relationship between ROAS and CPA:

Your Target ROAS = AOV / CPA

  • ROAS is Return on Ad Spend
  • AOV is Average Order Value
  • CPA is Cost Per Action (or Acquisition)

How To Use It

  1. Enter your Average Order Value (AOV). This is the average amount of revenue generated from each conversion.
  2. Enter your Target CPA. This is the amount you're willing to spend to acquire each conversion.
  3. (Optional) Enter your Actual, Average CPA if you have that data. This will adjust the ROAS target to account for that.
  4. Click "Calculate" to see your recommended Target ROAS.

Enhanced ROAS Calculator