Google is moving forward with their quest of spreading the word on the importance of having a fast, responsive website. They’ve now started to show “mobile-friendly” next to your website in the search results as long as you’ve taken the necessary steps, and your website is built right for users on the go.

If you’re operating any sort of business online without a responsive website, it’s very likely that you’re missing out on valuable leads and sales. A responsive, mobile friendly website means that someone surfing the web on their smart phone can still use your site with no problems.

Think of a responsive website as an accordion. It can shrink and expand as needed depending on the size of the device it’s being viewed with. This very website is responsive, for example.

It won’t be long until more people are browsing the internet on mobile devices over desktop computers. 60 percent of all email is now opened on mobile phones and tablets.

Google is now saying (and have already started doing) that they will be placing the “mobile friendly” label next to your website name when it comes up in their search results.
Only if your site truly is mobile friendly, of course. Here’s what it looks like: mobile friendly

If you’re unsure about your own website, go ahead and enter your website into this Google checker here (opens in new window): Google Mobile Friendly Test.

A few guidelines that Google states you should do, are:

“Avoids software that is not common on mobile devices, like Flash.”

“Uses text that is readable without zooming.”

“Sizes content to the screen so users don’t have to scroll horizontally or zoom.”

“Places links far enough apart so that the correct one can be easily tapped.”

If you aren’t passing the test then I’d highly recommend adding this to your budgets. It will need to be done no matter what, but if you want an idea on how important it is at this very time, then be sure you are tracking your web traffic and users with analytics software. In the Optimize course I go over how you can setup Google Analytics to do just that. If your users are predominantly on mobile devices then you should consider tackling this now.