Here’s an easy, quick Adwords tip that has more than one benefit.
This is a list of all the search queries users have used, that’s triggered your ads to show. Are there good search terms you can add to this campaign’s keyword list?
Not only is this a great insight into what people are searching for, but there’s an even more important use for this: It also shows you what keywords you should add to your NEGATIVE keyword list.
You are using negative keywords, right?!
If you see keyword search terms that are resulting in impressions of your ads, but have nothing to do with your product or service, put a stop to this now. It’s costing you money!