Consulting insights from Unlocked Agency.https://unlockedagency.com/https://unlockedagency.com/preparing-your-store-for-ai-shopping-agents/https://unlockedagency.com/preparing-your-store-for-ai-shopping-agents/There's been a flurry of releases and announcements around agentic shopping lately.Fri, 16 Jan 2026 00:00:00 GMThttps://unlockedagency.com/should-you-use-broad-match-keywords-in-google-ads/https://unlockedagency.com/should-you-use-broad-match-keywords-in-google-ads/As of today, in early 2026, we still have Exact and Phrase Match in Google Ads.Fri, 09 Jan 2026 00:00:00 GMThttps://unlockedagency.com/google-wants-you-to-use-the-new_customer-parameter-heres-what-that-means/https://unlockedagency.com/google-wants-you-to-use-the-new_customer-parameter-heres-what-that-means/Google is pushing another best practice for conversion tracking. This time it's the new_customer parameter in your dataLayer.Tue, 11 Nov 2025 00:00:00 GMThttps://unlockedagency.com/what-will-2026-look-like/https://unlockedagency.com/what-will-2026-look-like/Two weeks into 2025 I wrote that I was wondering how the year was going to play out.Mon, 10 Nov 2025 00:00:00 GMThttps://unlockedagency.com/google-ads-doesnt-work-for-b2b-and-saas/https://unlockedagency.com/google-ads-doesnt-work-for-b2b-and-saas/You've worked months on your new SaaS app.Thu, 19 Jun 2025 00:00:00 GMThttps://unlockedagency.com/the-ecommerce-tariff-survival-guide/https://unlockedagency.com/the-ecommerce-tariff-survival-guide/Tariffs are about to gut ecommerce businesses.Thu, 10 Apr 2025 00:00:00 GMThttps://unlockedagency.com/the-untapped-lead-source-for-some-local-service-businesses/https://unlockedagency.com/the-untapped-lead-source-for-some-local-service-businesses/All from people looking for the exact service you offer.Wed, 19 Mar 2025 00:00:00 GMThttps://unlockedagency.com/auditing-google-ads-accounts/https://unlockedagency.com/auditing-google-ads-accounts/I've lost count on how many I've done over the years.Sun, 16 Mar 2025 00:00:00 GMThttps://unlockedagency.com/is-2025-the-year-marketing-completely-changes/https://unlockedagency.com/is-2025-the-year-marketing-completely-changes/After doing it one way for so long, it's hard to see how it could change so drastically.Tue, 14 Jan 2025 00:00:00 GMThttps://unlockedagency.com/google-loves-a-sale-and-how-you-might-be-able-to-play-along/https://unlockedagency.com/google-loves-a-sale-and-how-you-might-be-able-to-play-along/They'll reward you with more visibility in their Shopping results if your products go on sale.Tue, 05 Nov 2024 00:00:00 GMThttps://unlockedagency.com/google-announces-integration-with-amazons-multi-channel-fulfillment/https://unlockedagency.com/google-announces-integration-with-amazons-multi-channel-fulfillment/Google continues to roll out updates in 2024.Thu, 10 Oct 2024 00:00:00 GMThttps://unlockedagency.com/the-latest-google-ads-announcements-september-24/https://unlockedagency.com/the-latest-google-ads-announcements-september-24/At DMEXCO, one of Europe’s biggest digital marketing events, Google announced a fresh set of AI-driven tools designed to give advertisers more creative…Wed, 18 Sep 2024 00:00:00 GMThttps://unlockedagency.com/google-adds-better-privacy-with-confidential-matching/https://unlockedagency.com/google-adds-better-privacy-with-confidential-matching/As privacy concerns continue to evolve and platform regulations tighten, advertisers are facing increasing pressure to maintain trust while delivering…Thu, 12 Sep 2024 00:00:00 GMThttps://unlockedagency.com/how-to-use-google-ads-with-a-small-budget/https://unlockedagency.com/how-to-use-google-ads-with-a-small-budget/And it likely makes sense to wait until you have more budget to allocate to Google ads.Sun, 08 Sep 2024 00:00:00 GMThttps://unlockedagency.com/google-transitioning-video-action-campaigns-to-demand-gen/https://unlockedagency.com/google-transitioning-video-action-campaigns-to-demand-gen/Google is back with more "upgrade" talk.Thu, 05 Sep 2024 00:00:00 GMThttps://unlockedagency.com/key-takeaways-from-googles-ads-on-air-2024-event/https://unlockedagency.com/key-takeaways-from-googles-ads-on-air-2024-event/When Google tells us that the Q4 shopping season continues to start earlier.Tue, 27 Aug 2024 00:00:00 GMThttps://unlockedagency.com/automate-blog-monitoring/https://unlockedagency.com/automate-blog-monitoring/Staying on top of all things Marketing can feel like trying to drink from a firehose. New blog posts, articles, and updates pop up faster than you can…Sat, 24 Aug 2024 00:00:00 GMThttps://unlockedagency.com/the-new-google-merchant-center/https://unlockedagency.com/the-new-google-merchant-center/Shortly, all Merchant Center users will be shifted over to the new, Merchant Center Next - the go-to hub for retailers.Sat, 17 Aug 2024 00:00:00 GMThttps://unlockedagency.com/syncing-salesforce-to-google-ads/https://unlockedagency.com/syncing-salesforce-to-google-ads/Are you using both Google Ads and Salesforce? Then this is a no-brainer!Tue, 13 Aug 2024 00:00:00 GMThttps://unlockedagency.com/hello-world/https://unlockedagency.com/hello-world/Hey! It's the first post for this latest version of Unlocked Agency.Fri, 09 Aug 2024 00:00:00 GMT